Sixth Week July 11-14

Monday
The start of this week was kind of like a reality check. We realized we have only four weeks to complete our project, and if we wanted to finish the media plan as well as do something spectacular that would blow them away, we were going to have to buckle down and start working. I had one of my fellow interns send me her media plan for print media (seeing as I had never done one before) so that I could have a template to follow. I then went to work (again) on plotting the pricing, dates, and magazine selection on the spreadsheet (this is the type of thing that has to be done over and over again!) This was all following a planned intern meeting at 10 am. Later I had more summaries to write. I love these because I get to read all the trade publications and weed out the informatioin that is important to the print world. I read the Min and Delaney reports and Media Week and put outstanding information into my own words. And I get to catch some interesting information on the side as well. For instance, I learned about a new technology that allows for bendable electronic paper. One could insert an ad into a magazine and project images (its not advanced enough yet to actually play a commercial.) I love this kind of stuff..it is what makes advertising exciting!

Tuesday

On Tuesday I added new information about magazines being re-vamped (certain publications basically try to relaunch their magazine with different editorial to increase readership) to my summaries. I also updated rep contact lists, which wasn't the most exciting thing, but is very important. I know how it is to try and contact a rep and not get through to them!! I had computer problems the second part of the day. When they were eventually fixed I couldn't get through to the right server to assist a group member because of various security settings on the Playstation/Epson accounts! It made me angry that they wouldn't trust a poor little intern but oh well.

Wednesday

Typically the most exciting day of the week, we had the second of the series of emerging media trainings. Needless to say the interns were the first to arrive. This session was on TIVO as a way to advertise (otherwise the medium would make advertising on TV obsolete.) I have never even used a TIVO before so it was interesting to see the type of lifestyle a person could lead by simple navigation through this technology. So many choices at a person's fingertips. Luckily the TIVO people are willing to work with the advertising world (in part, due to their existing network battles.) They are now offering advertising spots that coincide with choices of consumers. Since people can search keywords (for example, cars or Ashton Kutcher,) advertisers can select stations to advertise on based on the demographics of these people. Their is also an array of types of advertisements that companies can select. For example, you can do a small box that pops up while a person is scrolling through a category, or one that is tagged to a program. They are also offering new interactive types of advertising. A pizza place (it escapes me which one) has a program built in that offers the ability to order a pizza at the touch of a button. Pretty cool, I think!

Thursday

We received news today that OMDLA won the Hilton account for media planning. There was a celebration in the afternoon. I spent some time working on the intern project and filing. Other than that it was a ridiculously slow day. But it was alright because I had to leave early (and miss a lunch and learn put on by the print group) for my oldest sister's wedding.

Friday
Summer Friday.