Ninth Week August 1-5

The ninth week was kind of a blur. On Thursday of this week (August 4th,) we were to present our final intern project on Axe body spray. Most of our free time was spent putting the presentation together, making last minute changes, collecting visuals for our presentation, and practicing the presentaion. Given this fact, I will not lay out what I did each day this week. Instead I will give a general overview.

I continued my work with the ABC team this week. Most of the help they needed involved checking over estimates, paperclipping them together, and filing them in their correct binder. This was not exactly the greatest or most interesting project, but at least I started to get a sense of the different markets ABC advertises in and how much they spend in each market. I also did a project in the middle of the week that involved marking out the different competition in a slew of publications ABC advertises for. Basically I was given a giant box of magazines and I had to color code the ads with flags based on which competitive network ad I found. ABC's competition is as folows: NBC, CBS, FOX, and UPN. I couldn't complain...I love looking at magazines, especially the celebrity gossip kind that ABC advertises in!!!

While work with the ABC group was picking up, work with my group was slowing down. I continued working mostly for the playstation/epson people. I was still on the hunt for checking copies from the 2005 fiscal year for epson. Most of the magazines I was getting in from reps were scrapbooking publications. I had no idea there was about 10 different magazines only devoted to scrapbooking!! Another interesting fact: epson is a japanese company, so they run on a Japanese fiscal year. It took me awhile to realize that their fiscal ran from April 05-March 06.

I did some more positioning and filing of Insertion Orders for Nissan/Infiniti as well and completed another round of summaries for the consumer publication updates that the print group sends out to the entire office. I also attended my groups own "emerging technologies training." They presented facts on print including terminology and the different types of inserts an advertiser can choose to produce, as well as some of the things that they do. It upset me that they didn't mention me once in their presentation, however, and didn't include me in putting it together.

The highlight of my week had to be the axe presentation we gave to a room of 30 people at lunch time on Thursday. We had all put in so many hours and were sooo nervous. When it went off without a hitch, we were all so releived. The only feedback we had was good feedback and we were told that out of all of the intern presentations they had seen, ours was head and soldiers above the rest (a copy of the final intern presentation is included in my final notebook.) What felt the best is that, save about two interns, we all worked together as a team and divided up the work equally among ourselves. The only sad part of our day was the food meant for our lunch was definetly gone when we got out of the meeting (some people from the ad agency must have scavenged it!) but we took a long lunch instead and went out to celebrate.

On friday I did not take my last summer friday and instead came in to work on a project for the playstation/epson team that I had been putting off until then. I basically had to compile all the 2005 editorial calendars for playstation, which sounds easy enough if they were all sitting right there, but they weren't. I took some from various binders they had, but most I had to find through the SRDS website or simply by calling or contacting the reps. And there are so many playstation publications! I would say I hunted down about one hundred and fifty different editorial calendars. This project took so long that I took the whole day Friday and still was not finished with it!

And only three more days next week to go...